Conservative David Frum writes in the current Newsweek that radio talk show host Rush Limbaugh is a seriously unpopular figure among the voters that conservatives and Republicans need to reach. Forty-one percent of independents have an unfavourable opinion of him, according to the new Newsweek Poll. “Limbaugh is especially off-putting to women: his audience is 72 percent male, according to Pew Research. Limbaugh himself acknowledges his unpopularity among women. On his Feb. 24 broadcast, he said with a chuckle: ‘Thirty-one-point gender gaps don’t come along all that often … Given this massive gender gap in my personal approval numbers … it seems reasonable for me to convene a summit’.”