Tag Archives: Museum of the Moving Image

The Living Room Candidate

Posted by JD Thomas on September 12, 2008 in Techfun 1 comment

The Living Room Candidate demonstrates how advertising techniques and styles have evolved over the years, even as basic strategy has remained the same. The exhibition includes such landmark ads as the groundbreaking “Eisenhower Answers America” spots of 1952, the notorious “daisy girl” ad from Lyndon Johnson’s 1964 campaign, Ronald Reagan’s “Morning in America” ads from 1984, and the controversial attack ads run by George Bush’s 1988 campaign. Site visitors may also see how the strategies and techniques of persuasion have been played out more recently in third-party and web ads, such as the Swift Boat Veterans for Truth and MoveOn commercials from the 2004 election.