I am sure this made the rounds months ago but given that I didn’t really care then I would have missed it. Now however the “trickle up” effect of social media jargon has resulted in people who really should know better making noises about the inclusion of “Social Media” (as though its a single congealed thing one can sell by the slice) in their online presence. I need to show this to any clients who seem on the verge of drinking the Kool Aid and writing a check.
They should also read 95% of user generated content ‘is spam’ / And 85 per cent of all emails, according to report to ensure they are not part of the problem.